Future+ Fridays | Issue9

Hi, it’s Ashumi, the founder of Future+. Welcome back if you are reading this again this week and if you are reading this for the first time remember to subscribe here for weekly news and look back at older issues through this link.

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Something I am thinking about constantly while building the network and community at Future+ is a recent trend that seems to be infiltrating across content culture these days. As pointed out brilliantly in a recent post by Aleksija Vujicic, aptly titled the “substackification” of everything, is this because we are now at the peak of “social media” and there’s nothing “social” about consuming the content and media we do on a daily basis? There seems to be so many new, micro communities and niche membership platforms launching and so many existing media platforms adding in more curated, invited only membership models. Anyone else notice the same?

This week’s edition is short and sweet, as I am still recovering from a cold and rainy Venice Biennale. I share top 5 highlights from the art works that marked a seminal moment at the intersection of new digital realities (Web3, Generative AI and Blockchain) shown in a traditional, cultural context with quick links to each article for longer reads.

In other exciting news, I am thrilled to shared we collaborated with Luxurynsight, for the release of the “Codes of Culture” insights report, edition 01, Paris, taking a deep dive on the convergence of technology is reshaping the landscape of luxury, culture and retail. The report will be live early next week, mark your calendars!

📖 In this week’s special Culture Issue- Top 5 Highlights

1. Bright Moments: A finale

2. Web3 phenomenon Sam Spratt presented by Ryan Zurrer and 1of1

3. Fondazione Prada presents immersive install feat cryptocurrency by Christoph Buchel

4. Memo Akten’s stunning AI masterpiece

5. Pinault collection presents film edited by by AI in real time at Liminal by Pierre Huyghe

👩‍💻 Also on our radar, in case you missed it

1. Louis Vuitton NFTS are back

2. The Victoria Beckham x Mango collaboration launched

3. Hollywood CAA agency tests AI clones

4. 2024 will be the year for Digital Fashion

5. Used Chanel and Louis Vuitton now available on the Tiktok Shop 

6. This video for TED2024 was 100% AI generated using OpenAI Sora

7. ‘Ready Player One’ to be turned into metaverse experience in partnership with Warner Bros

8. Inside China’s Web3 beauty revolution

9. Venice Biennale:The hottest ticket for the fashion industry

10. Meta’s smart glasses now give style advice

11.  Cult 100 top luminaries shaping culture

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Please do share your feedback with us by replying to this email as it would help tailor our content and format. That’s all for this week. Next week we will announce our curation of talks and speakers for NFC Lisbon and our plans for Cannes Lions. Don’t forget to follow us on LinkedIn and sign up to our WhatsApp channel for more weekly recaps, case studies, and deep dives on everything happening across creative, culture, and technology. 

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Disclaimer- Information in this newsletter only for the purpose of sharing knowledge, news and insights.

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